NEW YORK, Feb. 11, 2019 (GLOBE NEWSWIRE) — WSJ Custom Studios, the brand marketing division of Dow Jones, today announced an official rebranding, and will now be known as, “The Trust – The Wall Street Journal | Barron’s Group.”
The rebranding signifies a more holistic and data-led approach to client solutions. This new direction, paired with The Trust’s sophisticated storytelling techniques, is designed to connect with the audiences of The Wall Street Journal and the entire Barron’s Group portfolio, which includes Barron’s, MarketWatch, Mansion Global, and Financial News.
In building out its award winning content creation services, The Trust is also announcing new roles. Will Misselbrook, former Conde Nast Entertainment Producer, has taken the role of Creative Director and an Editorial Director will be named soon. They, along with The Trust’s robust team, will work in close partnership with the Dow Jones Innovation Group on custom research as well as experiential and cutting-edge technology activations.
“The new branding signals both the mission to continue to earn the trust of our audiences through smart marketing as well as a commitment to transparency and integrity in all aspects of our business,” said Dow Jones CRO of Media Sales Josh Stinchcomb. “Our expanded team and ability to leverage the full capabilities of the Dow Jones Innovation Group will bring the best thinking in content and experience to our partners and our shared consumers.”
The Trust’s focus on creating meaningful connections with consumers is highlighted by its exclusive partnerships with News Corp sister companies including Storyful, the global social media intelligence agency that specializes in contextualizing and verifying information.
“Our partnership with The Trust is an innovative offering that will deliver one-of-a-kind solutions and generate meaningful results,” said Sharb Farjami, CEO of Storyful. “We will provide our best-in-class social media intelligence and solutions to help partners better understand their audience and inform the content they create with The Trust.”
The Trust is already working on several new campaigns, including partnerships with Sotheby’s and CFA Institute.
“In working with The Trust, the Sotheby’s International Realty® brand has found a truly collaborative and valuable partner,” said Kevin Thompson, Chief Marketing Officer, Sotheby’s International Realty Affiliates LLC. “RESIDE®, the bespoke luxury lifestyle magazine published for the brand by Dow Jones, is the shining star in our portfolio of content development. RESIDE elegantly captures our position in the marketplace as a leading luxury brand, and provides extraordinary value to our affiliates, their agents and their customers.”
The Wall Street Journal & Barron’s Group newsrooms are not involved in the creation of sponsored content.
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
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