NEW YORK, NY–(Marketwired – Dec 11, 2017) – STAQ, the automated reporting and integrations platform as a service for digital media, today announced partnerships with more than twenty new clients. The new client list includes Nexstar, Bustle, Shazam and Accuweather and represents a wide variety of digital media and advertising technology companies. With STAQ in place, new clients will enjoy vastly improved revenue operations efficiency and improved yield during the fourth quarter, which is typically the busiest part of the year.
“As part of a complex organization across digital and linear TV, we needed the STAQ implementation to meet a hard deadline, and to deliver custom reporting internally and to our partners. STAQ exceeded our performance expectations,” said Anthony Katsur, SVP Digital Strategy at Nexstar.
“We are anticipating a significant improvement in reporting and efficiency of our advertising operations with the STAQ platform,” said Steve Mummey, VP Programmatic Sales and Operations at Accuweather. “STAQ has an open architecture, a record number of integrations and data push capabilities that allow us to create streamlined operations and custom insights for many parts of our business.”
Research firm eMarketer estimates digital advertising spending will hit a record $83 billion this year, increasing to $129 billion by 2021. According to data from STAQ, the typical mid-sized publisher currently manages data and reporting from 20 partners daily while larger publishers manage as many as 30 to 150 data sources, creating as many as 4 billion data points that companies must organize and analyze. As digital advertising continues to grow, especially on video channels, complexity for publishers will increase. STAQ provides a solution that immediately controls the flow of data and empowers publishers to scale their businesses strategically.
“We’re thrilled to welcome so many new companies as clients,” said Andy Ellenthal, CEO of STAQ. “This year we’re focusing on vastly increased speed, scalability and usability of the core platform, which sets up new and current clients for even better performance in 2018 and beyond. We couldn’t be more fortunate with the partnership and collaboration of our clients, whose insights help drive our growth strategy.”
STAQ is the platform of choice for a quickly growing number of the world’s most prominent publishers and advertising technology companies. Clients benefit from the highly customizable platform, which can pull data from any source, as well as push data into ad servers, data warehouses and data visualization engines. STAQ also offers unmatched customer service and engineering expertise, which enables clients to seamlessly maintain and build reports, implement new business rules, or add new demand partners.
STAQ is a digital advertising platform that unifies analytics data and automates operations across the ad technology stack for media companies. With proprietary integrations technology, STAQ clients can easily connect with over 400 ad servers, exchanges, CRM and workflow tools in the industry, eliminating manual spreadsheet work while driving higher yield and ROI. www.STAQ.com
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