In National Advertising Division Challenge, Hormone Fitness Voluntarily Discontinues Claims for Compounded Tirzepatide

New York, NY, June 03, 2025 (GLOBE NEWSWIRE) — BBB National Programs’ National Advertising Division reviewed a challenge brought by Eli Lilly and Company concerning claims made by Hormone Fitness for its compounded tirzepatide medication.

The inquiry concerned express and implied claims by Hormone Fitness about the benefits, efficacy and safety of its compounded tirzepatide with B12, including assertions of FDA approval, enhanced weight loss, reduced side effects, and superiority over tirzepatide alone.

During the inquiry, Hormone Fitness informed NAD that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Hormone Fitness stated, “We are committed to maintaining clear, responsible, and compliant communication in all of our advertising and public materials.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

Wall St Business News, Latest and Up-to-date Business Stories from Newsmakers of Tomorrow