Fighting Fraud and Removing Friction: eGifter Merchants Equips Brands to Navigate Gift Card Industry Challenges

HUNTINGTON, N.Y., May 14, 2025 (GLOBE NEWSWIRE) — eGifter, a global leader in gift card technology, announces the relaunch of its eGifter Merchants website, giving brands a simpler way to access information to strengthen gift card programs, overcome operational challenges, and drive new revenue.

Launched by technologists in 2011, eGifter builds configurable, merchant-focused gift card solutions grounded in sound technical frameworks. With this relaunch, eGifter provides merchants with a clear roadmap to combat fraud, reduce friction, and break free from rigid systems—delivering modern, flexible gift card experiences.

“We designed the new eGifter Merchants site to help brands solve their unique gift card challenges,” said Tyler Roye, CEO and co-founder of eGifter. “It’s not a one-size-fits-all platform; we’re giving merchants the control, flexibility, and support they need to address pain points and scale.”

Key eGifter Merchants Solutions Include:

• eGifter Gift Card Storefront — Turnkey, white-labeled storefront that drives growth across digital and physical gift card channels—backed by built-in card-not-present fraud indemnification for secure, worry-free transactions.
• eGifter B2B Sales Portal — Self-service portal that simplifies bulk corporate orders, reducing manual workload and increasing B2B margins.
• eGifter SmartKYB — Automated business verification that accelerates onboarding of legitimate corporate clients and keeps fraudsters out.
• eGifter Engage — Flexible tool to issue gift cards for guest appeasement, marketing, or any non-payment use case, strengthening customer relationships and improving retention.
• eGifter Merchandise Returns API — RESTful API that transforms refunds into stored value, helping retain revenue and drive repeat purchases.
• eGifter Group Gifting — Standalone or add-on feature to acquire new customers, boost average order value, and drive traffic by letting multiple buyers contribute to a shared digital gift.

As a technology-first company, eGifter continually innovates to help merchants stay ahead in the evolving gift card market.

Visit eGifterMerchants.com to explore the new site and see how eGifter can transform your gift card program.

About eGifter

Founded in 2011, eGifter is a leading gift card technology company powering consumer, merchant, and enterprise solutions for top brands. The eGifter ecosystem includes eGifter.com, where consumers shop thousands of gift cards for gifting and personal use; eGifter Rewards and Rewards Express for businesses to send bulk gift cards for incentives, rewards, and promotions; and eGifter Merchants, building branded gift card programs with white-label storefronts, B2B tools, appeasement solutions, and global payments.

Contact:
Shelley Hunter
shelley@egifter.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5ff27e6e-ecbe-4a22-aa02-198b0154be0f

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