A first-of-its-kind solution for women’s arousal in a proprietary topical formulation demonstrated to work where women need it most
Targeted to be available by prescription in the fourth quarter of 2025
Collaboration leverages Rosy Wellness’ extensive reach and community of over 250,000 women; campaign designed to drive awareness and support women with arousal concerns
SAN DIEGO, July 29, 2025 (GLOBE NEWSWIRE) — Daré Bioscience, Inc. (NASDAQ: DARE), a biopharmaceutical company with a sole focus of closing the gap in women’s health between promising science and real solutions, and Rosy Wellness, a pioneering digital platform focused on providing lifespan support for women, today announced the launch of the first phase of a consumer awareness campaign to support the upcoming introduction of DARE to PLAY Sildenafil Cream.
DARE to PLAY Sildenafil Cream is a breakthrough innovation: a topical formulation of sildenafil – the same active ingredient in Viagra® for men – developed specifically for women and clinically shown to improve genital blood flow and sexual response. Unlike other untested compounded products, DARE to PLAY is backed by clinical evidence and formulated to deliver sildenafil precisely where it can have its effect, closing a long-standing gap between promising science and real solutions for women.
The campaign launches this week with the debut of new educational content designed to reach women where they are through their mobile devices with evidence based, engaging information about female sexual health. The campaign will include the release of an Arousal Collection and Quickie hosted on the Rosy platform that educate women about physical arousal and provide guidance on how DARE to PLAY may support women experiencing arousal concerns.
Quickies are short-form video content designed to combat misinformation on social media. Each video is reviewed for clinical accuracy before approval and showcases content created by leading healthcare professionals (HCPs). With a library of over 700 videos, Quickies delivers accessible, trustworthy education in an engaging format.
The Quickie featuring Dr. Sameena Rahman, a board-certified Ob/Gyn, sexual medicine expert, ACOG Fellow, and Fellow of the International Society for the Study of Women’s Sexual Health (ISSWSH), who currently serves as the Scientific Program Committee Chair on the ISSWSH Board of Directors, will help women understand the biology of arousal and what makes DARE to PLAY unique among current offerings.
Collections are masterclass-style courses composed of short, interactive modules that deliver engaging, expert-led content. Each module includes knowledge checks to help users reflect on changes in their understanding and intentions, along with curated resources to guide them toward meaningful next steps. The Arousal Collection, which is also authored by Dr. Rahman, offers a deeper, guided journey through the topic of physical arousal and how it fits into the broader cycle of sexual response, what influences it, and how DARE to PLAY fits into a personalized approach to managing arousal challenges. Both tools are designed to combat misinformation and make expert-led sexual health education more accessible.
“These new tools represent a major step forward in closing the information gap in women’s sexual health,” said Sabrina Martucci Johnson, President and CEO of Daré Bioscience. “We are proud to partner with Rosy to deliver evidence-based, user-friendly content that empowers women to take charge of their sexual wellness and understand how DARE to PLAY may help.”
“This partnership is exactly the kind of innovation Rosy was built to support: combining expert-led education, cutting-edge research, and technology to reach women where they are. We’re excited to support the launch of DARE to PLAY with tools that inform, engage, and uplift women navigating arousal concerns.” said Lyndsey Harper, MD, CEO and Founder of Rosy Wellness.
The campaign launching this week is the first step in Daré’s broader collaboration with Rosy Wellness, which will include healthcare provider (HCP)-focused awareness initiatives and support for DARE to PLAY customers. The partnership underscores a shared commitment to advancing sexual health equity and ensuring women have access to both the information and solutions they need. For more information, please visit www.meetrosy.com.
Daré is targeting DARE to PLAY Sildenafil Cream availability by prescription in the United States in the 4th quarter of 2025 as a compounded drug under Section 503B of the Federal Food, Drug, and Cosmetic ACT (FDCA).
To join the product alert list and be among the first to know when DARE to PLAY Sildenafil Cream becomes available by prescription, please visit https://daretoplaybio.com/
About Rosy Wellness
Rosy is a leading women’s health platform dedicated to empowering women with evidence-based resources, expert support, and community connection, starting with sexual health and expanding across the full spectrum of the health of women. Founded by Lyndsey Harper, a board-certified OB-GYN, Rosy addresses long-overlooked aspects of women’s care through an accessible digital platform that combines personalized education, self-guided tools, community, and health coaching.
Whether tackling issues like sexual dysfunction, menopause, migraine, or emotional well-being, Rosy provides judgment-free, medically backed support designed for real life. By combining evidence-based support with user-friendly technology, Rosy is redefining how women take charge of their health and experience more fulfilling lives.
About Daré Bioscience
Daré Bioscience is a biopharmaceutical company driven by a mission to challenge the status quo, making women’s health a priority. Daré believes that innovation does not have to start from scratch. The company’s goal is to bring to market as soon as practicable innovative evidence-based solutions that address decades of unmet needs in women’s health and enhance outcomes and convenience, primarily in the areas of contraception, sexual health, pelvic pain, fertility, infectious disease, vaginal health and menopause. The potential products Daré identifies, in many cases, already have clinical proof of concept or existing safety data for the active ingredient that the company leverages. This provides optionality and flexibility, in many cases, in how Daré seeks to bring solutions to market in ways designed to optimize access for women in a fiscally responsible manner.
The first FDA-approved product to emerge from Daré’s portfolio of women’s health product candidates is XACIATO
Daré Bioscience leadership has been named on the Medicine Maker’s Power List and Endpoints News’ Women in Biopharma and Daré’s CEO has been honored as one of Fierce Pharma’s Most Influential People in Biopharma for Daré’s contributions to innovation and advocacy in the women’s health space.
Daré may announce material information about its finances, products and product candidates, clinical trials and other matters using the Investors section of its website (http://ir.darebioscience.com), SEC filings, press releases, public conference calls and webcasts. Daré will use these channels to distribute material information about the company and may also use social media to communicate important information about the company, its finances, products and product candidates, clinical trials and other matters. The information Daré posts on its investor relations website or through social media channels may be deemed to be material information. Daré encourages investors, the media, and others interested in the company to review the information Daré posts in the Investors section of its website and to follow these X (formerly Twitter) accounts: @SabrinaDareCEO and @DareBioscience. Any updates to the list of social media channels the company may use to communicate information will be posted in the Investors section of Daré’s website.
Forward-Looking Statements
Daré cautions you that all statements, other than statements of historical facts, contained in this press release, are forward-looking statements. Forward-looking statements, in some cases, can be identified by terms such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “design,” “intend,” “expect,” “could,” “plan,” “potential,” “predict,” “seek,” “should,” “would,” “contemplate,” “project,” “target,” “objective,” “on track,” or the negative version of these words and similar expressions. In this press release, forward-looking statements include, but are not limited to, statements relating to Daré’s go-to-market strategies; Daré’s plans and timing for making its proprietary formulation of sildenafil citrate available by prescription in the U.S. as a compounded drug via Section 503B of the FDCA; the ability of DARE to PLAY
Contacts:
Daré Bioscience Investor Relations
innovations@darebioscience.com
Wall St Business News, Latest and Up-to-date Business Stories from Newsmakers of Tomorrow