[Latest] Global Prepaid Gift Card Market Size/Share Worth USD 5.41 Billion by 2034 at a 7.1% CAGR: Custom Market Insights (Analysis, Outlook, Leaders, Report, Trends, Forecast, Segmentation, Growth Rate, Value, SWOT Analysis)

Austin, TX, USA, June 09, 2025 (GLOBE NEWSWIRE) — Custom Market Insights has published a new research report titled “Prepaid Gift Card Market Size, Trends and Insights By Offering Type (General Purpose Reloadable Card, Gift Cards, Incentive/Payroll Card, Others), By Card Type (Closed Loop Prepaid Card, Open Loop Prepaid Card), By End User Industry (Retail, Healthcare, Travel and Hospitality, Others), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034” in its research database.

“According to the latest research study, the demand of global Prepaid Gift Card Market size & share was valued at approximately USD 2.7 Billion in 2024 and is expected to reach USD 2.91 Billion in 2025 and is expected to reach a value of around USD 5.41 Billion by 2034, at a compound annual growth rate (CAGR) of about 7.1% during the forecast period 2025 to 2034.”

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Prepaid Gift Card Market Overview

As per the industry experts at CMI, The prepaid gift card sector is experiencing unprecedented growth as a result of increasing demand for customizable, cashless payments in the retail, corporate, and digital ecosystems. The leaders in innovation – Visa, Mastercard, American Express, and PayPal – have effectively spurred this growth primarily through mobile wallet integrations, instant card issuance, and enhanced fraud prevention through the use of artificial intelligence (AI).

Government support of these programs is increasing as they promote more robust disbursement programs that facilitate financial inclusion, and consumer protection regulations are being put in place to support them. Prepaid cards change the way people give, spend, and invest cash for digitally savvy shoppers in North America and mobile-first experiences in the Asia Pacific. Traditional concepts on how people shop and pay are changing due to the convergence of financial technology (fintech), e-commerce, and personalized user experiences.

Combined with enhanced scalability, strategic partnerships, and local adaptations within emerging markets, prepaid cards are becoming a leading payment option. As new entrants and continued competition will quickly escalate, players must gain momentum through investment in omnichannel and next-generation loyalty strategies to ensure they develop long-term engagement paths with their consumers.

Prepaid Gift Card Market Growth Factors and Dynamics

E-commerce Growth: The explosive growth of e-commerce has propelled the prepaid card segment into the stratosphere. As the number of consumers shopping online skyrockets, the demand for flexible, secure, and simple payment methods also rises. Prepaid cards are a perfect solution for consumers who prefer not to own a credit card or whose concern with sharing their bank details online is a hurdle to making a purchase. Prepaid cards offer consumers more control over their spending and mitigate the chances of fraud, which is an attractive offer for security-conscious consumers. E-gift cards are being increasingly used for purchases made across all online retail verticals. Prepaid cards are now widely used among retailers as part of the sales pitch, especially when promoted as cashback or combined with incentives or bundled offers, thereby generating demand and incidental sales.

Corporate Adoption Growth: Companies are now adopting prepaid cards as their financial disbursements, whether it be for employee rewards, expense reimbursements, company launch celebrations, or customer loyalty programs. When a corporation offers a prepaid card to their staff, they avoid the intimate process of sending cheques and the administrative headache associated with the paperwork. Prepaid cards can be branded with company logos, and functionality can be customized to ensure spending activities are limited to certain defined categories, therefore offering organization more oversight of employee spending. Due to the compatibility with HR through seamless employment journeys, organizations can oversee and track expense activities occurring in real time, effectively administer budgets, and enhance employee satisfaction by offering timely and user-friendly reward options. As remote work is increasingly embraced alongside digital HR systems, more companies are gravitating toward prepaid cards because of the flexibility they offer and ability to issue rewards or incentives quickly, especially in situations where teams are geographically distributed.

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Increase in demand for prepaid cards for remittance: The global remittance market is growing, especially in developing countries, and prepaid cards are becoming a more viable option for sending funds. Sending money through traditional bank transfers can be slow and expensive; with prepaid cards, money can move much faster and at a low cost, guaranteed and more securely across borders, and the funds may be accessible and usable immediately by the recipient without a bank account, which promotes financial inclusion. The prepaid card is an excellent option for migrant workers sending earnings back to family, as the card service provider can reload prepaid cards remotely for the given amount on demand, and the card can be used for essentials/daily spending. As regulations improve, as well as the reduction of barriers to integrating prepaid cards into a regulated financial system, prepaid cards can become an increasingly preferred method to receive remittances, especially for unbanked populations of Asia, Latin America and Africa.

Increased adoption of contactless payments: The COVID-19 pandemic has helped hasten the adoption of contactless payment methods, and prepaid cards exemplify the world’s shift toward contactless payments. As consumers and businesses shifted toward safer, touch-free payment methods, prepaid cards with contactless capabilities quickly became more in demand than they were census years prior. Prepaid cards were being designed with contactless features, and many are now using some form of NFC technology (Near Field Communication) and other forms of mobile wallets/tap-to-pay methods. Prepaid cards were particularly well suited for fast-moving sectors such as public transport, quick-service restaurants, and the retail sector since the transaction method is fast and hygienic. The use of prepaid cards even inherently aligns with the payment process, as prepaid transactions would require little to no interaction while reducing exposure through manual inputting of a personal identification number (PIN) or cash. As long as cash is being eliminated for digital payments, the prepaid card is positioned for immense growth as a contactless transaction method, which will have implications for the economy and payment processing more broadly, especially age distribution, for all consumers.

Report Scope

Feature of the Report	Details
Market Size in 2025	USD 2.91 Trillion
Projected Market Size in 2034	USD 5.41 Trillion
Market Size in 2024	USD 2.7 Trillion
CAGR Growth Rate	7.1% CAGR
Base Year	2024
Forecast Period	2025-2034
Key Segment	By Offering Type, Card Type, End User Industry and Region
Report Coverage	Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope	North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options	Request tailored purchasing options to fulfil your requirements for research.

(A free sample of the Prepaid Gift Card report is available upon request; please contact us for more information.)

Our Free Sample Report Consists of the following:

Introduction, Overview, and in-depth industry analysis are all included in the 2024 updated report.
The COVID-19 Pandemic Outbreak Impact Analysis is included in the package.
About 220+ Pages Research Report (Including Recent Research)
Provide detailed chapter-by-chapter guidance on the Request.
Updated Regional Analysis with a Graphical Representation of Size, Share, and Trends for the Year 2025
Includes Tables and figures have been updated.
The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis
Custom Market Insights (CMI) research methodology

(Please note that the sample of the Prepaid Gift Card report has been modified to include the COVID-19 impact study prior to delivery.)

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Prepaid Gift Card Market SWOT Analysis

Strengths: The prepaid gift card market is primarily fueled by convenience, flexibility, and consumer demand for cashless and contactless payment solutions. Prepaid gift cards can be used across many different retailers and online platforms, making them versatile, convenient, and the perfect gift for an individual or company. They can also be easily distributed and are a great way to reward employees, incentivize customers, or give gifts during the holidays.

Weaknesses: A key disadvantage of prepaid gift cards is inactivity fees, expiration dates, and usage restrictions, which some consumers may find frustrating. Some are limited to particular retailers or regions; therefore, they may not be as flexible a gift as a traditional gift card. In some emotional or personal gifting situations, the lack of personalization with a prepaid gift card could also be seen as a downside.

Opportunities: The prepaid gift card market has an increasing opportunity to partner, integrate, and aggregate prepaid gift cards with mobile wallets, apps, or digital platforms that make it easier to manage and track usage. E-commerce continues to grow, especially in emerging markets that expand the current potential market for prepaid gift cards. Corporate gifting streams continue to grow steadily with loyalty programs, while virtual gift cards have an increasing market potential. Together these present different avenues of growth for prepaid gift cards, while fintech issuers and brands have the chance to differentiate themselves with unique customer experiences.

Threats: There are threats to the market from the increase of digital fraud and card theft, which could ultimately hurt customer trust and confidence. Additional risk comes from regulations relating to anti-money laundering (AML) and Know Your Customer (KYC) compliance that may cause operational constraints for issuers. Lastly, rapid competition emerging from alternative digital payment methods and reward programs may inhibit market growth when the providers can’t meet the demand for innovation and others.

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Key questions answered in this report:

What is the size of the Prepaid Gift Card market and what is its expected growth rate?
What are the primary driving factors that push the Prepaid Gift Card market forward?
What are the Prepaid Gift Card Industry’s top companies?
What are the different categories that the Prepaid Gift Card Market caters to?
What will be the fastest-growing segment or region?
In the value chain, what role do essential players play?
What is the procedure for getting a free copy of the Prepaid Gift Card market sample report and company profiles?

Key Offerings:

Market Share, Size & Forecast by Revenue | 2025−2034
Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Leading Trends
Market Segmentation – A detailed analysis by Types of Services, by End-User Services, and by regions
Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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Prepaid Gift Card Market Regional Perspective

The prepaid gift card market can be divided across different regions such as North America, Europe, Asia-Pacific, and LAMEA. This is a cursory overview of each region:

North America: North America, and particularly in terms of volume, is the largest and most developed market for prepaid gift cards and has a high level of consumer awareness and payment infrastructure, which includes ample retail penetration, as well as open-loop and closed-loop options for personal gifting, corporate gifting/awards, and welfare distributions. The prepaid market is continuing to perform well because of continual innovative efforts from fintech, acceptance of contactless payments, and general increases in e-commerce demand. Major players such as Visa, Mastercard, and Blackhawk Network are all operationally large across the continent. As the popularity of digital wallets rises alongside increased incentive programs for corporations, prepaid continues to provide steady growth potential as consumer demand increases for virtual and reloadable financial access.

Europe: Europe is seeing continuous growth from the adoption of prepaid gift cards, primarily from the adoption of regulatory frameworks such as PSD2 and digital banking for consumers in applicable countries. Examples of countries with expanded adoption of gift cards for gifting personally and business incentives include the UK, Germany, France, and Nordic countries. Demand for closed-loop options is high in retail, with open-loop options for travel and digital services strong amongst consumers. The European buyer is more focused on security and privacy, leaving prepaid options as a preferred alternative over conventional banking options. As consumers globalize onto cross-border shopping and loyalty programs increase, European markets are seeing increased attention for customization and personalization for their prepaid products for consumers, with a specific interest from millennial and gen z users.

Asia-Pacific: The Asia-Pacific region is one of the fastest-growing markets for prepaid gift cards, as there is a relatively large unbanked population, mobile-first economies, and it is experiencing rapid digital transformation. Overall, countries like China, India, Japan, South Korea, etc. are leading the charge with their strong fintech ecosystems and government-led efforts surrounding financial inclusion. In addition, the rapid growth of mobile wallets (like Alipay, Paytm, etc.) and super apps (financial services that combine payments, gifts, shopping, and peer-to-peer payments) will also help accelerate prepaid gifting. Moreover, there is significant interest and potential for prepaid solutions in sectors like education, travel, and corporate. Overall, as smartphone penetration penetrates and e-commerce booms, the region becomes a magnet for global investment, driven by digital finance, and prepaid cards are key to bridging the gaps in these markets.

LAMEA: LAMEA is a growing and relatively under-penetrated prepaid gift card market. In Latin America, we expect prepaid solutions to increase in adoption, supporting the unbanked and underbanked populations in those markets (especially, Brazil and Mexico) backed by mobile money platforms and digital remittance services. In the Middle East region, prepaid solutions are present in payroll disbursements, most often used for expatriate workers, and subsequently used for online shopping. Africa is evolving quickly but is still developing. With mobile-based finance, prepaid cards can be well-positioned to help provide access to financial inclusion. Prepaid cards are also starting to be accepted in Government aid programs, as well as in travel and consumer expenditures across LAMEA. Finally, within the region, many players are investing in infrastructure development and digital literacy.

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Browse the full “Prepaid Gift Card Market Size, Trends and Insights By Offering Type (General Purpose Reloadable Card, Gift Cards, Incentive/Payroll Card, Others), By Card Type (Closed Loop Prepaid Card, Open Loop Prepaid Card), By End User Industry (Retail, Healthcare, Travel and Hospitality, Others), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2025–2034” Report at https://www.custommarketinsights.com/report/prepaid-gift-card-market/

List of the prominent players in the Prepaid Gift Card Market:

Kaiku Finance LLC
Green Dot Corporation
Bank of America Corporation
The PNC Financial Services Group Inc.
P. Morgan Chase and Co.
CAIXABANK S.A.
DFS Services LLC
The Points Guy LLC
BlackHawk Network Holdings Inc.
Travelex Foreign Coin Services Limited
RBL Bank Ltd.
PayPal Holdings Inc.
Visa Inc.
City Bank PLC
NetSpend Corporation
Mango Financial Inc.
HRB Digital LLC.
Western Union Holdings Inc.
Mastercard
American Express Company
Others

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The Prepaid Gift Card Market is segmented as follows:

By Offering Type

General Purpose Reloadable Card
Gift Cards
Incentive/Payroll Card
Others

By Card Type

Closed Loop Prepaid Card
Open Loop Prepaid Card

By End User Industry

Retail
Healthcare
Travel and Hospitality
Others

Click Here to Get a Free Sample Report of the Global Prepaid Gift Card Market @ https://www.custommarketinsights.com/report/prepaid-gift-card-market/

Regional Coverage:

North America

U.S.
Canada
Mexico
Rest of North America

Europe

Germany
France
U.K.
Russia
Italy
Spain
Netherlands
Rest of Europe

Asia Pacific

China
Japan
India
New Zealand
Australia
South Korea
Taiwan
Rest of Asia Pacific

The Middle East & Africa

Saudi Arabia
UAE
Egypt
Kuwait
South Africa
Rest of the Middle East & Africa

Latin America

Brazil
Argentina
Rest of Latin America

This Prepaid Gift Card Market Research/Analysis Report Contains Answers to the following Questions.

What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
Who Are the Global Key Players in This Prepaid Gift Card Market? What are Their Company Profile, Product Information, and Contact Information?
What Was the Global Market Status of the Prepaid Gift Card Market? What Was the Capacity, Production Value, Cost and PROFIT of the Prepaid Gift Card Market?
What Is the Current Market Status of the Prepaid Gift Card Industry? What’s Market Competition in This Industry, Both Company and Country Wise? What’s the Market Analysis of the Prepaid Gift Card Market by Considering Applications and Types?
What Are Projections of the Global Prepaid Gift Card Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and exports?
What Is Prepaid Gift Card Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
What Is the Economic Impact On the Prepaid Gift Card Industry? What are Global Macroeconomic Environment Analysis Results? What Are Global Macroeconomic Environment Development Trends?
What Are the Market Dynamics of the Prepaid Gift Card Market? What Are Challenges and Opportunities?
What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for the Prepaid Gift Card Industry?

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Reasons to Purchase Prepaid Gift Card Market Report

The Prepaid Gift Card Market Report provides qualitative and quantitative analysis of the market based on segmentation involving economic and non-economic factors.
Prepaid Gift Card Market report outlines market value (USD) data for each segment and sub-segment.
This report indicates the region and segment expected to witness the fastest growth and dominate the market.
Prepaid Gift Card Market Analysis by geography highlights the consumption of the product/service in the region and indicates the factors affecting the market within each region.
The competitive landscape incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled.
Extensive company profiles comprising company overview, company insights, product benchmarking, and SWOT analysis for the major market players.
The Industry’s current and future market outlook concerning recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging and developed regions).
Prepaid Gift Card Market Includes in-depth market analysis from various perspectives through Porter’s five forces analysis and provides insight into the market through Value Chain.

Reasons for the Research Report

The study provides a thorough overview of the global Prepaid Gift Card market. Compare your performance to that of the market as a whole.

Aim to maintain competitiveness while innovations from established key players fuel market growth.

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What does the report include?

Drivers, restrictions, and opportunities are among the qualitative elements covered in the worldwide Prepaid Gift Card market analysis.

The competitive environment of current and potential participants in the Prepaid Gift Card market is covered in the report, as well as those companies’ strategic product development ambitions.

According to the component, application, and industry vertical, this study analyzes the market qualitatively and quantitatively. Additionally, the report offers comparable data for the important regions.

For each segment mentioned above, actual market sizes and forecasts have been given.

Who should buy this report?

Participants and stakeholders in the worldwide Prepaid Gift Card market should find this report useful. The research will be useful to all market participants in the Prepaid Gift Card industry.

Managers in the Prepaid Gift Card sector are interested in publishing up-to-date and projected data about the worldwide Prepaid Gift Card market.

Governmental agencies, regulatory bodies, decision-makers, and organizations want to invest in Prepaid Gift Card products’ market trends.

Market insights are sought for by analysts, researchers, educators, strategy managers, and government organizations to develop plans.

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