Pixalate Unveils Q1 2025 APAC Ad Viewability Benchmarks: 36% Mobile Web Viewability in Japan; Desktop Web Ad Viewability at 56% in Australia

London, May 22, 2025 (GLOBE NEWSWIRE) — Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 APAC Programmatic Ad Viewability Benchmarks for Japan, Singapore, Australia, and India. The reports analyze the percentage of viewable programmatic advertisements across desktop web, mobile web, and mobile in-app programmatic advertising ecosystems.

In addition to the Japan, Singapore, Australia, and India reports, Pixalate released Q1 2025 Ad Viewability Benchmarks by country for the United Kingdom (UK), France, Spain, Ukraine, Israel, the Netherlands, Germany, the United States (U.S.), Canada, Mexico, and Brazil.

Key Statistics

Singapore

Platform	Viewability
Mobile In-App	46	%
Mobile Web	54	%
Desktop Web	57	%

Japan

Platform	Viewability
Mobile In-App	55	%
Mobile Web	36	%
Desktop Web	47	%

India

Platform	Viewability
Mobile In-App	47	%
Mobile Web	66	%
Desktop Web	62	%

Australia

Platform	Viewability
Mobile In-App	59	%
Mobile Web	60	%
Desktop Web	56	%

By Global Regions

Desktop web ad viewability benchmarks

• Global: 58%
• APAC: 59%
• EMEA: 62%
• LATAM: 64%
• North America: 57%

Mobile web ad viewability benchmarks

• Global: 58%
• APAC: 51%
• EMEA: 59%
• LATAM: 59%
• North America: 59%

Mobile app ad viewability benchmarks

• Global: 56%
• APAC: 54%
• EMEA: 59%
• LATAM: 49%
• North America: 67%

Pixalate’s data science team analyzed programmatic advertising activity across 46+ billion global open programmatic advertising impressions in Q1 2025 to compile this research. Pixalate’s datasets, which are used exclusively to derive these insights, consist predominantly of buy-side open auction programmatic traffic sources.

Download all of Pixalate’s Q1 2025: Programmatic Ad Viewability Benchmark Reports by Country

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the Q1 2025 Global Programmatic Ad Viewability Trends Reports (the “Reports”), reflect Pixalate’s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” IVT is also sometimes referred to as “ad fraud.” Per the MRC, “’Fraud’ is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”

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