Pixalate Releases Q2 2024 LATAM Supply-Side Platform (SSP) Market Share Rankings for Connected TV (CTV), Mobile Apps, & Web: Magnite No. 1 in Brazil on Web (28%), Google AdExchange Leads on Roku in Mexico (45%), Verve No. 1 for Mobile Apps

London, Oct. 18, 2024 (GLOBE NEWSWIRE) —  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2024 LATAM Supply-Side Platform (SSP) Market Share Reports for CTV, Mobile Apps and Web.

The reports reveal SSP market share in key countries of Latin America (LATAM), including Mexico, Brazil, Argentina, and more. The report rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).

In addition to the LATAM reports, Pixalate also released North America, Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC) versions of the reports.

To compile the research in this series, Pixalate’s data science team analyzed over one billion CTV impressions across 100,000+ Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV Store devices, over 3.8 billion mobile impression across over 5.4 million apps across Apple and Google devices, and over 3 billion impressions on desktop and mobile web traffic in Q2 2024 to reveal the regional ranking of SSPs for open programmatic ads sold.

CTV SSP Market Share Leaders in Latin America (Q2 2024)

Roku

• Mexico
  • Google AdExchange – 45%
  • Xandr Monetize – 32%
  • BeachFront – 5%

• Guatemala
  • OpenX – 32%
  • Google AdExchange – 20%
  • Magnite – 16%
• Argentina
  • Xandr Monetize – 33%
  • OpenX – 15%
  • BeachFront – 12%

• Peru
  • Magnite – 25%
  • OpenX – 20%
  • Xandr Monetize – 16%

Amazon Fire TV

• Mexico
  • Google AdExchange – 77%
  • Xandr Monetize – 13%
  • TripleLift Inc. – 5%

• Peru
  • Magnite – 21%
  • Xandr Monetize – 20%
  • Nexxen – 19%         

• Argentina
  • Xandr Monetize – 35%
  • Google AdExchange – 26%
  • BeachFront – 10%

Apple TV

• Mexico
  • Google AdExchange – 63%
  • TripleLift Inc. – 13%
  • BeachFront – 7%
• Puerto Rico
  • Xandr Monetize – 64%
  • PubMatic – 36%
  • Connatix – 3%

Samsung Smart TV

• Mexico
  • PubMatic – 44%
  • Xandr Monetize – 22%
  • BeachFront – 10%

• Guatemala
  • OpenX – 43%
  • Xandr Monetize – 29%
  • BeachFront – 25%
• Argentina
  • Siprocal – 50%
  • Bidswitch – 50%
  • Xandr Monetize – 17%

Mobile App SSP Market Share Leaders in North America (Q2 2024)

Apple App Store

• Brazil
  • Google AdExchange – 45%
  • Index Exchange – 23%
  • Verve – 19%

• Mexico
  • Verve – 40%
  • Digital Turbine – 25%
  • Anzu – 9%
• Puerto Rico
  • InMobi – 67%
  • Google AdExchange – 10%
  • Display.io – 4%

Google Play Store

• Brazil
  • Verve – 23%
  • LoopMe – 20%
  • Applovin – 19%

• Mexico
  • Verve – 27%
  • Google AdExchange – 22%
  • Gadsme – 7%
• Argentia
  • Verve – 33%
  • Google AdExchange – 24%
  • InMobi – 15%
• Peru
  • Verve – 29%
  • InMobi – 22%
  • PubMatic – 14%

Desktop & Mobile Web SSP Market Share Leaders in North America (Q2 2024)

• Brazil
  • Magnite – 28%
  • PubMatic – 19%
  • Taboola – 15%

• Mexico
  • Google AdExchange – 25%
  • Seedtag – 14%
  • Magnite – 12%
• Peru
  • Magnite – 33%
  • Equativ – 24%
  • PubMatic – 21%

• Argentina
  • Magnite – 30%
  • Seedtag – 29%
  • Equativ – 18%

• Chile
  • Magnite – 48%
  • Equativ – 25%
  • Xandr Monetize – 9%

Download the SSP Market Share Reports

CTV

Mobile – Apple App Store

Mobile – Google Play Store

Desktop and Mobile Web

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer
The content of this press release, and the Supply-Side Platform (SSP) Market Share Reports, reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to the time period studied.

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